A client of mine has launched an online subscription service. Customers are paying online with their credit card but their advert/listing is only for one year.

When the customer’s listing expires in one year can we just run the credit card through again to auto renew the subscription?

At this time our Terms Agreements do not mention auto-renewal. Even if they did does anyone know what the legal ramifications might be if we did this?

My client is thinking that, from a business point of view, it may be better to ‘ask for forgiveness than permission’, and collect the money up front. If you give customers too much time to think about it they may decide to not renew.

Thanks

get a credit card online